(2016-✔) First in the “new wave of local tiki-inspired projects,” Miss B’s Coconut Club is a rum-centric Cuban-themed restaurant and drinkery on the Mission Beach boardwalk. The San Diego “coco club” has been serving daily brunch, burgers, tacos and tropical drinks to beachgoers and sun worshippers since established by Peter Cich & Rob McShea (Duck Dive, PB Shore Club) in 2016. Among the cocktails on Rob’s first drink menu were the Caribe Welcome served in a coconut, and Havana Good Time made for two with vodka, pamplemousse, grapefruit-cucumber cordial, and kombucha.
But who’s “Miss B?”
A fictitious bathing beauty from Mission Beach Syndicate real estate brochures.
Sandlot developers whipped up the mascot in 1914 to sell MISSion Beach real estate. Originally depicted as a child at the beach (probably one of their own), Miss B evolved quickly into the cover girl we now see in murals at the bar. The fast pace of advertising…
In 2021, Miss B’s opened a sister concept in Little Italy. Cocomaya by Miss B’s is based on Mexican tropical drinks and coastal cuisine.
Locked in the archives for over a century. These rare diecut brochures from c1914-1915 (beautifully printed in San Diego by Frye & Smith) reveal Miss B’s roots. Opening the cover shows an artist’s rendering of the proposed peninsula development, complete with a foldout tract map. Images, Barry Ruderman Rare maps, La Jolla; Marilyn & Gene Marx Special Collections, San Diego Public Library, San Diego.
Mission Beach
Miss B’s (2106-✔)
3704 Mission Blvd
San Diego, CA 92109
Little Italy
Cocomaya by Miss B’s (2021-✔)
1660 India Street
San Diego, CA 92101
